PG Marketing Strategy for Candles - 4982 Words

| Marketing Project | Procter and Gamble | | | 10/22/2011 | Abstract The following marketing analysis on Procter and Gamble will be drilled down into the Home and Fabric care division more specifically on the febreze glass candles. The analysis will use all of the candle industry researched information that was available. If the pertinent information was not found, the overall company information will be used. Current Situation Analysis External Environment Industry Overview Procter and Gamble started in the candle industry in early 2006 with the Febreze candle line taking the scent that was chemically formulated to reduce odor and leave a fresh scent. This innovative scent transcended into the candle industry†¦show more content†¦This regulation reduces the potential for residential fires but also increases manufacturing costs and decreases innovation in the industry. Environmental Current environmental agencies are placing tighter regulations on companies to reduce waste. Also, private citizen groups are pushing for a cleaner world which does have traction in the consumer buying habits. More consumers are buying brands that have â€Å"green† labels that have reduced the waste in their process. Industry Specific Regulations National Candle Association along with Consumer Product Safety commission – set of ASTM standards for the use of candles that all products must pass. These rules range from height of flame when it burns down to the particular labels that are used. When new products are introduced, they must pass these regulations in order to be sold to the public. Without these regulations, the potential harm that can result from burning candles would be tremendous. Economic is the most important concern for the industry Economic Trends With rising costs of gas and food, discretionary spending has declined. Also, the unemployment rate has continued to increase during these times. When this occurs, the candle industry sees the decline in sales. This pushes candle manufacturers to become more innovativeShow MoreRelatedProcter and Gamble Case Study1120 Words   |  5 Pagescompetitiveness. This case study will also explore some characteristics of innovative organizations and why they have chosen to be innovative. I. Situation Analysis William Procter, a candle maker, and James Gamble, a soap maker, formed this global and Fortune 500 Corporation in 1837 (corporate profile).   Procter and Gamble (Pamp;G) is headquartered in Cincinnati, Ohio. These two entrepreneurs and inventors were immigrants from England and Ireland respectively; who have chosen for some reason to settle inRead MoreAnalysis of the Product Strategy of Procton Gamble (PG) Based on Its 2009 Annual Report2962 Words   |  12 PagesANALYSIS OF THE PRODUCT STRATEGY OF PROCTON GAMBLE (PG) BASED ON ITS 2009 ANNUAL REPORT FOR MODULE MARKETING MANAGEMENT OF THE MBA (SPECIALISATION FINANCIAL SERVICES) COURSE TABLE OF CONTENTS Page 1. Abstract 1 2. Chapter 1: Introduction 2 3. Chapter 2: PG 5 4. Chapter 3: Analysis of Product Strategy of PG 8 5. Conclusion 14 6. References 15 Read MorePoctor Gamle1717 Words   |  7 PagesMidterm: Procter amp; Gamble Company By Petrisse Mason ------------------------------------------------- Course Name: Marketing in a Flatworld ------------------------------------------------- Course Number: GMT 725 ------------------------------------------------- Master of Business Administration in General Management School for Business Metropolitan College of New York New York, NY ------------------------------------------------- Professor: Dr. Richard Monahan ------------------------------------------------- Read MoreBusiness Analysis of Procter and Gamble. Essay925 Words   |  4 Pages17 July 2010 Presentation by Michael Rajendra Sai Tunde Yinka Saturday, 17 July 2010 Aim      of      Presenta.on †¢ To   cri.cally   analyse   PG   from   the   strategic   management    perspec,ve   using   various   models   . Saturday, 17 July 2010 Purpose   of   PG †¢ To   provide   large   variety   of   consumer   products   at   an   aï ¬â‚¬ordable    price   without   compromising   quality. †¢To    Read MoreProcter And Gamble ( P G1473 Words   |  6 PagesBackground Procter and Gamble (PG) began in 1837 when brother’s in-law William Procter and James Gamble, whose wives were sisters, formed a small candle and soap company. From there PG launched a variety of revolutionary products of superior quality and value. The products include Ivory soap, Tide laundry detergent, Crest toothpaste and Pampers disposable diapers. They also acquired a number of companies to open the doors to new product categories. Today PG is one of the most skillful marketersRead MoreProctor and Gamble Essay978 Words   |  4 Pagesâ€Å"Changing Pamp;G† Abstract Proctor and Gamble is known as one of the largest consumer product companies in the world. With over 170 years of business experience they have also become one of the world’s largest manufacturer of home cleaning products. (Brown 2011) Pamp;G invented branding in the 19th century: since then it has acquired products and companies like wildfire, from Cover Girl, to Pepto Bismol. (Business Insider. 2014) Throughout this paper we will examine whether Pamp;G integratedRead MoreFeasibility Of Financial, Distribution, And Marketing Partnerships For The Company Within The Chosen Country797 Words   |  4 Pages3. Ascertain the possibility and feasibility of financial, distribution, and marketing partnerships for the company within the chosen country. Fill in a) Market structure and analysis (e.g., channels- direct or indirect) Direct exporting allows the U.S. producer to deal directly with the foreign buyer. Pier 1 Imports will sell products directly to the end-user and take all responsibility for all operations within the firm in Italy. The company will use sales representatives from Italy, alongRead MoreInnovation1666 Words   |  7 PagesCustomer†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 5. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 6. References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 1. Introduction to Proctor amp; Gamble ( Pamp;G) William proctor and James Gamble established Proctor and Gamble in 1837 as a soap and candle company in Ohio USA. P amp;G has now developed into global manufacturing and marketing company of branded consumer products. Its markets are over 180 countries including America amp; Asia regions. Its Business is mainly into five segments. Read MoreProcter and Gamble - Scope - Case Study1569 Words   |  7 PagesINTRODUCTION The PG community consists of nearly 98,000 people working in almost 80 countries worldwide. What began as a small, family-operated Soap and Candle Company now provides products and services of superior quality and value to consumers in 140 countries. Scope was introduced in 1967 by Procter gamble, which is one of the most successful companies in the world. PG philosophy is to provide superior quality and value that best fills the needs of the consumers; it was recognized as a leaderRead MoreThe Procter Gamble Business Strategy1587 Words   |  7 PagesGamble business strategy is to focus on creating new brands and categories so the company can focus on being the best in branding, innovation and scale. This is what sets this company apart from many of its competitors. The Proctor and Gamble are the global leader in all of their core businesses within the company which consists of laundry, baby care, hair care and feminine protection. This report is designed to understand the company’s business model and strategies, and analysis how the PG has formulated